Advitam is a kitsch furniture maker with great ethnic inspirations.
Industry: Home Furnishings
Objective: To create a brand identity that presents the brand’s ethnic values
Deliverable: Brand identity, Communication collateral

“Hitch of kitsch and cool.”
The design of Advitam has been to look like a symbol, the mnemonic being a a Celtic symbol that represents inhalation, balance and all round development, with a tinge of ethnic patterns. Furniture, being their primary product offering, is made with unexpected methods of treatment and transformed into usable products for homes and offices. Considering the nature of these products, the visual language has been made with treating the symbolism of the logo with high importance and use.

PSK for Advitam_2 PSK for Advitam_3