One/3 is a bespoke brand created by three designers collaborating together under a unified label.
Industry: Fashion & Retail
Objective: To create a brand identity signifying the magic their team creates
Deliverable: Brand identity, Corporate collateral
“I don’t like it, I love it love it love it.”
The design for One/3 was derived by a system of variable visual design, where constant and variable features coexist and create interesting visual stories. The key visual language of One/3 lies in the contrast of colors, picking the right opposites from the color wheel and plotting them for a vibrant and ‘forever fresh’ apparel brand. There has been special utilization of the color gold, its effect on the viewer being that of glamour and of niche.