AB Hospitals is a facility in NCR that provides people with surgical and investigative procedures at a price point at par with government hospitals
Category
Branding and print promotion
Client
AB Hospitals
Industry
Health care
Objective
To create a brand language and set of visuals that made the hospital and its procedures approachable and generated a sense of non-threatening surgical procedures
Deliverable
Media design for communication collateral
Changing the world,
one story at a time.
We designed the document taking great care of the internationally followed brand language of Breakthrough, while providing the best layouts for the content specific to India. The material raised and published was associated with info-graphic and icon design to explain complicated data in a simplified manner and extremely relevant data in focus. A crucial requirement was to break the monotony of the publication, which we successfully achieved by use of dynamic layouts and photographs to keep the reader interested.