Dayal Opticals has been providing Delhi-NCR with one of the widest and trendiest ranges of eyewear for over 55 years.
Handling all of their communication collateral, outdoor media and social media required a great deal of understanding the extremely wide bracket of target audiences and the types of ways different stores positioned themselves. Every store catered to a specific target audience that was friendly to its own financial bracket, and so the advertising in each store and areas surrounding them was critically derived from customer expectations.
Category
Communication Design, Social Media
Client
Dayal Opticals
Industry
Consumer Lifestyle Stores and Products
Objective
To create monthly graphics for print and digital media, made to be seamless through the brand stores yet giving each stores its own space and audience communication
Deliverable
Advertisements, Outdoor Media, Social Media, Photography and Website Graphics and Content
Special range of advertisements based on eye charts.
Focussed on the benefits of retail shopping in the world of eyewear instead of online.
Poster for display
Sample of carousal ad
Special edition eyewear advertisements
Flexes with brand centric messages
Gift vouchers for different types of benefits
Mall frisking booth promotional graphics
Collection based photography
New collection campaign
Photoshoot, content and creatives
Little festive touch while maintaining identity
Newspaper ad for sale
Sale centric graphics
For promotion of lens
Illustrations for promotional material
Photoshoots for sales collateral
Store relocation graphics
Website Graphics from the collection of photoshoots done for in-house and showcase brands
